Business Communications               

If a picture is worth a thousand words, what is a visual image worth to your company?   Framing your message with eye-catching visuals is crucial to effective communications and advertising. We can develop the graphics and the precise language you need to attract customers to your products and services.     

We can also present your message through custom brochures, sales letters, white papers, newsletters, business articles, and press releases, and find a cost-effective delivery method to best serve your advertising budget.

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Graphic Design

Engaging business communications marry the written word with effective layout and illustrations, which is where our graphic design services enter the picture. Graphic design sports more features than the letters in alphabet soup and the expertise is all its own. Suffice to say that this includes Adobe Photoshop, QuarkXpress, Adobe Illustrator, CorelDRAW and other applications for bringing your online and print materials to a higher image level.

Brochures

Having a web presence does not negate the need for producing brochures. Marketing literature leave-behinds could be the only sales materials for those who prefer hard copy or may not have access to your company’s web site.  These materials need to be top-notch, complete with photos, customer testimonials, wisely placed bullet items and outstanding graphics.

Sales Letters

Your sales letters must be customized to not only reflect your goods and services, but also to convey a knowledge of your target prospects. We know how to write them to gain the best effectiveness, injecting both an objective and professional content into sales letters for the highest potential results. Our sales letters also urge a call to action on the part of the recipients.

White Papers

Professionally written white papers are a lost fine art of research and expression. Our TotalBizSupport team can put their collective minds together to amass a degree of sophistication and focus that this kind of assignment requires. These white papers begin with an executive summary and follow with supporting content and referenced sources for further study by the readership.

Newsletters

Newsletters assure that your customers and prospects receive, see and potentially respond to your information. We recommend quarterly newsletters to showcase your company’s latest strides and accomplishments. These serve as a connecting point with your entire customer/prospect database, via mail or email, on a scheduled basis. Newsletters provide a visual reminder that you are in the business and thriving with your areas of expertise. Often, customer testimonials also enhance these proven marketing materials.

Employee Communications

Communicating with employees requires specific expertise.  More than ever, change is the mode of business experience. Since employees are our greatest asset and sometimes our biggest challenge, we owe them complete and regular communication. This goes a long way in helping them understand, adapt to, and eventually embrace change. Additionally these internal communications often display certain departments or employees’ best practices and the publishing of such communications instills an improved esprit de corps.  [and sometimes our biggest challenge]

Press Releases

Your exciting news, targeted directly to the most receptive markets possible, needs to command attention. These messages require expertise in building and maintaining heightened brand awareness and loyalty.  Our experience allows you to provide precise messages to a well-defined audience who finds your information beneficial, informative, and useable. Moreover, our contacts with local news sources bolsters this service.

Mass Mailing Campaigns

To solicit mass mailing results, your offering and its benefits must be designed to galvanize recipients into responding. Hard-hitting sales and marketing know-how translates your information into action by motivating readers to take immediate steps to do business. Our strategies embody that know-how.

Email Campaigns

Potential recipients inundated with electronic message-clutter need a clear, compelling reason to view your email messages. We’re experienced at providing condensed electronic communication with ‘must read’ hooks. Once opened, these user-friendly messages are crafted to make readers one click away from optimal reader response. Once the message is ready, TotalBizSupport can deliver emails to your client list or use one of our prospect lists demographically tailored to target your ideal audience.

Speeches

A personal, one-on-one touch is required in public speaking, regardless of audience size. Tone, word choice, topic development and message delivery must be blended appropriately for a high level of speaker comfort. We build the verbal podium for messengers who desire crisp, effective personal communications at a professional level.

Proposals

Although the precision of proposal formats is basically formulaic, the ingredients must be specifically crafted to win the attention of the decision-makers. Nailing down verbiage regarding the strategy, process and implementation of the document requires focus, logic and follow-through. Our team invests time and synchronizes it with talent to produce the winning proposal. We achieve this through matching stated client objectives with the corresponding expertise you bring to the marketplace.

Business Plans

Entrepreneurial spirits may be crushed rapidly if a fabulous business idea lacks focus, definition and a clearly-stated strategic objective. When you launch a corporate concept, using subject matter experts can maximize your startup budget while minimizing steep learning curves and wheel re-inventions. Whether you need a startup timeline or a revision for improved profitability planning, our experts can manage the plan formula outline while you provide the vital details.

Branding Consultation

Loyal, informed consumers demand knowledge about your company, products and track record before making decisions. Focusing on specific strengths and identifying targeted markets for long-term prosperity begins with strategic branding. Our expertise leads you to a consistent Brand Identification, easily communicated to your selective audiences.